Have you ever thought of putting on a Virtual Reality headset and transforming yourself into a Sichuan Opera Face Changing Platform?
The unique challenge this time is to make outstanding theatrical experience come to life on a smartphone.
THE INSIGHT
It is a fact that most of the people have not ever watched Sichuan Opera face changing live show, so is for those who attended Cannes Advertising Festival. An incredibly innovative approach is needed for a Virtual Reality experience where attendees onsite could really become an audience in a big opera theater to enjoy the quintessence of Chinese culture.
THE IDEA
Cannes Advertising Festival, as a grand festival for the creative talents, attracted most of the qualified agencies each year in France. It is not only a platform for works share from different agencies, culture communications of different countries, but a “battle field” for advertising field . Working with BlueFocus Group we created a Virtual Reality Sichuan Opera platform with the concept “BATTLE”, in order to made this VR experience more striking & impressive.
“Usually for a face changing show, one actor is enough. This time but, for it is Cannes, two actors were involved for this BATTLE. That truly took more fresh elements to this grand festival.”
Yuyo - Director
