THE CHALLENGE
Create an experience for the launch of PEUGEOT 4008, the most technically advanced SUV. FUSION SQUARE designed a virtual reality world in which most of the unique points of 4008 were interactively showcased in various scenarios. FUSION SQUARE also looked to push the available technology to bring about something truly groundbreaking.
THE INSIGHT
Whether by its spectacular latest-generation PEUGEOT i-Cockpit, by its exceptionally inspired design, by its optimized architectural efficiency or by its high-tech equipment, the new PEUGEOT 4008 SUV aims to assert itself from the off as a major player. A VR experience tailor made for invitees to have an immersive surfing for this new family member, and also show the brand commitment of Motion & Emotion.
THE IDEA
PVEC, PEUGEOT VIRTUAL EXPERIENCE CENTER, was created in order that users were able to interactively experience USPs from design, T+G, ADAS to other high-tech functions of 4008. Besides, One MR Viral Video was created with some KOLs being invited to experience this VR works, as shown in corners of the launch ceremony for people to enjoy this incredible moment. Further more, Mixed Reality Interactive was adopted onsite in launch ceremony in order to attract people to join this fantastic VR.
“One of the key challenges for team was creating a smooth engaging experience that still need cover most of the USPs of PEUGEOT 4008”.
Harold Li - Interactive Creative Director
THE INNOVATION
With Real-Time Rendering, we created and developed a completely interactive next-generation game level VR experience, as is almost the first commercial usage in vehicle industry. With Fusion Square’s Mixed Reality Solution, people could, through the large screen, watch any actions of players who were merged into the VR world. More interesting and attractive.